Sensodyne overview

Women smiling

The world’s leading sensitivity toothpaste₹

Sensodyne toothpaste is clinically proven to provide relief from dentine hypersensitivity.*1–4

*With twice-daily brushing

Request Samples

Sensodyne can help your patients enjoy life again

Tooth icon

Dentine hypersensitivity relief with long-term efficacy

Sensodyne toothpastes are clinically proven to relieve dentine hypersensitivity and maintain long-term protection with twice-daily use.1–4

Text book icon

Scientific expertise

50+ clinical studies on dentine hypersensitivity published in international, peer-reviewed journals in the last 10 years.

50-years icon

Over 50 years’ experience

The world’s number one sensitivity toothpaste, providing relief for millions of patients with a range of clinically proven products and technologies.

Sensodyne – in-depth patient understanding

  • The cycle of dentine hypersensitivity

    Dentine hypersensitivity recurrence cycle and management goals

    Break the cycle of dentine hypersensitivity and provide long-term protection

    Goals for effective management of dentine hypersensitivity:5,6

    1. Provide relief from dentine hypersensitivity
    2. Provide long-lasting protection from dentine hypersensitivity with continued twice-daily use of a specialist sensitivity toothpaste
    3. Improve quality of life for patients with dentine hypersensitivity

    Help your patients break the cycle of dentine hypersensitivity with our downloadable patient care resources.

  • Prevalence of the condition

    Are your patients experiencing dentine hypersensitivity?

    1 in 3 people image

    Prevalence of the condition

    As many as 1 in 3 may suffer from dentine hypersensitivity7,8

    2 in 5 people image

    And, in a multicentre study, 2 in 5 young people* experienced dentine hypersensitivity9

    *18–35 years old

  • Measuring the impact on patients' quality of life

    Happy patient and dentist

    Measuring the impact on patients' quality of life

    To understand the impact of dentine hypersensitivity on quality of life, a team at the School of Clinical Dentistry, University of Sheffield, UK, in collaboration with GSK, developed the Dentine Hypersensitivity Experience Questionnaire (DHEQ).10

    Both qualitative and quantitative development and validation in a general population have shown that the DHEQ exhibits good psychometric properties. Its use can further the understanding of subjective impacts of dentine hypersensitivity on quality of life.10

    The DHEQ explores how quality of life is affected by dentine hypersensitivity, such as its impact on patients’ daily activities or emotional wellbeing.10

    Find out more

  • How patients adapt to dentine hypersensitivity

    Research utilising the DHEQ has revealed how patients with dentine hypersensitivity have changed their lifestyle to manage the condition.11-13

    forty seven percent

    47% of dentine hypersensitivity sufferers feel going to the dentist is difficult because of the painful sensations.

    89% icon

    89% of dentine hypersensitivity sufferers feel the sensations have been annoying.

    85% icon

    85% of dentine hypersensitivity sufferers feel the sensations have been irritating.

    90% icon

    90% of dentine hypersensitivity sufferers have problems eating ice cream.

    Find out more about the psychology of sensitivity

  • Watch Professor Gibson discuss the value of patient-reported outcomes

    Watch Barry Gibson, Professor of Medical Sociology at the School of Clinical Dentistry, University of Sheffield, UK, discuss the importance of patient-reported outcomes

  • Watch Professor Robinson discuss the development of the DHEQ

    Watch Professor Peter Robinson, UK, discuss why the Dentine Hypersensitivity Experience Questionnaire (DHEQ) was developed

Stannous fluoride scaffold, NovaMin crystalline layer, and nerve soothed by potassium ions

Sensodyne toothpastes are specially formulated to relieve dentine hypersensitivity15-21

Stannous fluoride formulationOur Sensitivity & Gum stannous fluoride formulations are clinically proven to relieve dentine hypersensitivity and offer effective plaque control to help improve gum health16,22(and offer effective plaque control to help improve gum health not for EU devices).

Engineered for speed, the Rapid Relief stannous fluoride formulation with bio-adhesive polymer gives fast relief from dentine hypersensitivity.17,18

NovaMin formulationsFormulations with NovaMin form a protective layer over exposed dentine for lasting protection from dentine hypersensitivity.18,19

Potassium nitrate formulationsFormulations with potassium nitrate build soothing protection by desensitising the nerve inside the tooth.21,23

The Sensodyne range of toothpastes offers clinically proven solutions for tooth sensitivity, to help your patients enjoy everyday pleasures

Rapid Action packshot

Sensodyne Rapid Action

For patients who are looking for fast relief of dentine hypersensitivity.1

Key ingredients: 0.454% stannous fluoride and sodium fluoride (1450 ppm fluoride) with bio-adhesive polymer to support accelerated dentine tubule occlusion.

Repair & Protect packshot

Sensodyne Advanced Repair & Protect

For patients who would benefit from long lasting protection against dentine hypersensitivity.*24-26

Key ingredients: 5% NovaMin and sodium fluoride (1450 ppm fluoride).

*With twice daily brushing

Complete Protection packshot

Sensodyne Complete Protection+

For patients with dentine hypersensitivity who need sensitivity relief in a toothpaste with multiple oral care benefits.27-33

Key ingredients: 5% potassium nitrate and sodium fluoride (1450 ppm fluoride).

Original and Extra Fresh packshot

Sensodyne Deep Clean Gel

A daily toothpaste for patients with dentine hypersensitivity.4,34-36

Key ingredient is: 5% Potassium Nitrate and Sodium Fluoride 0.315% w/w(1450ppm fluoride)

True White packshot

Sensodyne True White

Sensodyne True White provides specialist care for sensitive teeth. With an ultra-low abrasion formula, it gently lifts and helps prevent tooth stains.*4,23–29

Key ingredients: Sodium fluoride 0.3152% (1426ppm), potassium Nitrate 5% w/w

*With twice-daily brushing

Sensodyne sensitivity and Gum

Sensodyne Sensitivity & GUM

Sensodyne Sensitivity & Gum is the specialist dual relief toothpaste that helps your patients prioritise both conditions at once.

Key ingredients: Contains Stannous Fluoride 0.454% w/w, Sodium Fluoride 0.0721% w/w (1450ppm Fluoride)

Sensodyne Nourish

Sensodyne Nourish

A daily toothpaste for patients who are looking to nourish & strengthen their teeth whilst also protecting from sensitivity.

Key Ingredients: Sodium fluoride 0.3152%w/w (1450ppm Fluoride)

Sensodyne Clinical White

Sensodyne Clinical White

Our sensitivity protection has never looked whiter*. Designed to protect teeth from future stains and sensitivity.

*With 2 shades whiter teeth after 8 weeks of twice daily use

Sensodyne – the world’s leading sensitivity toothpaste

Ice Lolly Icon

Dentine hypersensitivity

Find out more about dentine hypersensitivity.

Find out more

Samples icon

Order samples

Request samples for your patients today.

Find out more

Patient resources icons

Patient care resources

Download resources for your patients.

Find out more