Do we dare to imagine a world where gum disease is rare?

Young woman brushing her teeth. Text: parodontax – do we dare to imagine a world where periodontitis is rare?

Could a greater focus on the prevention and management of plaque-induced gum disease hold the key?

The recent report by The Economist Intelligence Unit highlighted the societal and economic impact of periodontitis and its analysis confirmed that making efforts to eliminate gingivitis, including thorough daily home care, would have a positive return on investment in all European countries studied.1 So, is now the time to have a greater focus on prevention and management of gingivitis? And what would it take to make this possible?

Read on to learn more


Periodontitis is the 6th most prevalent health condition globally,2 affecting 796 million people.3 Over the last 25 years, despite efforts by health authorities, the dental profession and patients, prevalence has remained largely unchanged.4 There are more years lost to disability through oral diseases (principally caries and periodontitis) than any other human disease and the economic cost is huge.1 In addition periodontitis prevalence is clustered amongst socioeconomically deprived groups across Europe.1

Whilst advances have been made in the treatment of periodontitis, like any other non-communicable disease, should there be a greater focus on management and prevention of gingivitis rather than treatment of periodontitis?

In preparation for EuroPerio10, GSK Consumer Healthcare (now Haleon) hosted a round table with periodontal specialists where consensus was reached that more needs to be done to focus on prevention and management of gingivitis. The group discussed the issue and Professor Iain Chapple summarised:

Dentist with patient discussing

Professor Iain Chapple summarises

“…it’s time to shift the paradigm… from treating the [periodontal] disease once it has developed to trying to prevent it before it develops. And that means managing gingivitis.”

So why is a change required and why is now the right time?

  • Financial impacts on gum disease

    Image of patient thinking

    Financial impact

    A recent study in the Journal of Periodontology estimated the direct and indirect (productivity losses) economic burdens of periodontal disease.5 In 2018 periodontal disease caused an estimated loss of $154.1 billion in the US and €158.7 billion in Europe.5 Given that such a huge proportion of this cost is indirect productivity losses as a result of periodontal disease or associated tooth loss, the case is incredibly strong to prevent progression for both individuals and the economy.

  • The patient impact

    Image of a worried patient

    The patient impact of periodontitis

    Patient health impacts related to tooth loss may include reduction in speech and chewing function.4 The Economist study demonstrated that if gingivitis was not successfully managed it would reduce healthy life years as well as significantly increase costs for healthcare systems.1

  • The long-term health impact

    Image of patient and DHCP conversation

    The long-term health impact

    What is also becoming clearer are associations and links between periodontal disease and systemic diseases, such as cardiovascular disease.1 This reinforces the need for early management of gingivitis to prevent progression to periodontitis.

    As part of a Haleon sponsored symposium session at EuroPerio10, Professor Iain Chapple raised the question to the audience about the need for management of gingivitis in order to stop progression:

    “If you saw a patient with pre-diabetes or a pre-malignant tumour, would you wait for them to develop diabetes or malignancy before you act?” Professor Iain Chapple

So what would need to be done to shift the approach to gum disease?

Whilst not all gingivitis progresses to periodontitis, almost all periodontitis starts with gingivitis and for this reason it holds the key to reducing incidence.6,7 A shared commitment is needed by patients and dental professionals to act on gingivitis early and consistently.

“We need to change our focus to behaviour change, empowering of patients and fighting inflammation.” Professor Iain Chapple

A broader, more holistic focus is key to disease prevention and advice for patients, and as part of counselling on behaviour change there is an opportunity to include actions which may influence periodontal diseases such as smoking, obesity and diabetes control.

How can we do it?

A key factor in preventing the progression of gingivitis to periodontitis is patients’ daily oral care behaviour. The dental healthcare professionals from the round table acknowledged that raising awareness of gingivitis and periodontitis for the general public is a key first step to driving behaviour change. Here is what they had to say:

Dentist asking patient a question

Expert voices: supporting patients

“We need to really shift the emphasis more to supporting the patient and empowering the patient to self-care at home.” Professor Iain Chapple

“…treating gingivitis doesn’t require rocket science but it requires some professionality that all clinicians have” Professor Filippo Graziani

“We need to make sure that we communicate the fact that there is a disease, and the disease can be effectively and successfully treated. And this treatment might have tremendous and important consequences also for the oral health.” Professor Filippo Graziani

“So we need to build patient self-efficacy and once they understand the disease process by understanding why they have it and understanding the risks, we then need to move to a phase where we explain what they can do about it.” Professor Ian Needleman

So maybe by focusing more on prevention of gingivitis and thereby empowering patients to take control of their plaque removal, we could potentially dare to consider a world where periodontitis is rare.

parodontax Mission Gingival Health

If this is the beginning, where do we go next?

This article is the first in a series entitled ‘Mission: Gingival Health’ which has been developed to bring topical, thought-provoking content to dental professionals. Drawing on the outputs from EuroPerio10 conference, this first article aims to act as a ‘rallying call’ to all dental healthcare professionals to consider the importance of maintaining gingival health, to have greater focus on prevention and management of gingivitis.

In the next few articles we will consider in detail the role of patient behaviour change and examine the science which supports the role of specific formulations in enhancing plaque removal, in order to help support the efforts of dental healthcare professionals in delivering effective care in patients’ homes. Through the right motivations, science, and conversations we could prevent the progression of gingivitis.

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Additional resources

Visual of sodium bicarbonate toothpaste formula

parodontax overview

Discover more about our global commitment to the prevention of gum disease.

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A dentist shows a happy woman how to brush her teeth with a mouth model

Supporting you to help patients on a journey to improved gum health

Find out more about how we can partner with you to support a change in patient behaviour to harness the power of daily oral hygiene between dental appointments.

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parodontax Mission Gingival Health

Mission: Gingival Health

This space has been created and designed for you where you will find the latest news in gingival science, insights and commentary from thought leaders, conferences and events.

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